Marketing and Research Associate
Apex Group is looking for an experineced Marketing and Research Associate
Responsibilities:
As a Marketing and Research Associate, you will play a crucial role in supporting the marketing team by conducting market research, content creation, analyzing data, and assisting in the implementation of marketing strategies. This multifaceted position requires a candidate with strong research skills, a creative mindset, and the ability to translate insights into effective marketing solutions.
- Conduct primary and secondary market research to gather information on industry trends, competitors, and target audiences.
- Utilize various research methodologies, including surveys, interviews, and data analysis, to provide actionable insights.
- Monitor and analyze competitor activities, market positioning, and marketing strategies.
- Provide regular updates on competitor trends and make recommendations for maintaining a competitive edge.
- Collect and analyze quantitative and qualitative data related to customer behavior, preferences, and market dynamics.
- Use statistical tools and software to interpret data and identify trends that inform marketing strategies.
- Assist in the development and execution of marketing campaigns, including content creation and social media management.
- Collaborate with the creative team to generate marketing materials that align with research insights.
- Compile research findings and marketing data into clear and concise reports.
- Present research insights and marketing performance updates to stakeholders.
- Work closely with cross-functional teams, including marketing, sales, and product development, to integrate research findings into cohesive marketing strategies.
- Collaborate with the marketing team to implement data-driven decisions and refine marketing tactics.
- Stay abreast of industry trends, emerging technologies, and changes in consumer behavior.
- Provide recommendations on how to adapt marketing strategies based on industry developments.
Key Skills:
- Proficiency in using research tools, databases, and marketing software.
- Detail-oriented with the ability to manage multiple tasks and deadlines.
- Strong analytical and research skills, with proficiency in statistical analysis tools.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to contribute to marketing campaign development.
Experience:
- Bachelor's degree in any related field.
- Proven experience in both marketing and research roles.
What we are offering?
- Continual Professional Growth
- Harmonious Work-Life Integration
- Flexible Hybrid Work Options
- Provided Travel Allowances
- Performance-Based Bonuses and Commissions
- Recognition and Rewards for Employees